BAMBERG/NÜRNBERG For KASPAR SCHULZ, BrauBeviale has been an important meeting point for our industry for many years. At the same time, the trade fair landscape is undergoing noticeable changes. The market is currently facing a challenging environment in which customers are scrutinising their investments more carefully than ever.

For us, this is a clear reason to regularly reassess how we allocate our resources and which formats allow us to create the greatest value for our customers and partners.

That is why, this year, we have once again decided not to exhibit at BrauBeviale, continuing the approach we already took last year at drinktec.

This decision is not a step back – quite the opposite. We want to focus our activities more strategically and place even greater emphasis on personal interaction.

With this in mind, we are inviting customers, partners and friends of the industry to join us in Bamberg for the SCHULZ Bierfestival 2026 on Friday, 13 November 2026, immediately following BrauBeviale. This gives us the opportunity to deepen conversations in a relaxed, personal atmosphere, develop new contacts and offer a first-hand experience of SCHULZ – through our technologies, our production facilities and, above all, the people behind them.

Other formats, such as the SCHULZ Ideenschmiede, as well as further customer days and events in Bamberg, follow the same approach. Our focus is not on maximising our presence, but on meaningful encounters, substantive dialogue and genuine added value.

Our goal is clear: we want to invest our resources where they make the greatest difference for our customers and partners.

We look forward to welcoming many familiar and new faces to the SCHULZ Bierfestival 2026 in Bamberg on Friday, following BrauBeviale.

Register now!