{"id":31589,"date":"2024-01-25T13:49:32","date_gmt":"2024-01-25T12:49:32","guid":{"rendered":"https:\/\/www.kaspar-schulz.de\/insight\/?p=31589"},"modified":"2025-10-27T14:15:59","modified_gmt":"2025-10-27T13:15:59","slug":"laurent-boiteau-newbeers-brasserie-saint-germain-page24-melusine-parisis","status":"publish","type":"post","link":"https:\/\/www.kaspar-schulz.de\/insight\/laurent-boiteau-newbeers-brasserie-saint-germain-page24-melusine-parisis\/","title":{"rendered":"Laurent Boiteau – NEWBEERS"},"content":{"rendered":"[vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ column_border_width=“none“ column_border_style=“solid“ bg_image_animation=“none“][vc_video link=“https:\/\/youtu.be\/pQ5kOzaoCp0?si=OAysIAI-19LNvGHH“][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ column_border_width=“none“ column_border_style=“solid“ bg_image_animation=“none“][vc_column_text]Nach seiner R\u00fcckkehr in seine alte Heimat \u00fcbernahm Laurent Boiteau 2009 die Brauerei seines Vaters. Trotz anf\u00e4nglicher Schwierigkeiten wuchs die Brasserie M\u00e9lusine<\/a> jedoch bis heute stetig und konnte 2020 einen Jahresaussto\u00df von 30.000 Hektoliter pr\u00e4sentieren. Im gleichen Jahr \u00fcbernahm dann Laurent Boiteau, der zuvor 15 Jahre lang in der IT-Branche arbeitete, die in Frankreichs Hauptstadt ans\u00e4ssige Brasserie Parisis<\/a> sowie nur zwei Jahre sp\u00e4ter die im Norden nahe der belgischen Grenze gelegenen Traditionsbrauerei Brasserie Saint-Germain\/Page24<\/a>. Diese Brauereien vereinen sich heute unter dem Dach von NEWBEERS<\/a>.<\/p>\n

Seit 2016 besteht zudem eine enge Partnerschaft zwischen den Veranstaltern des bekannten Hellfest-Festivals und dem Gr\u00fcnder von NEWBEERS. Hier entsteht f\u00fcr das j\u00e4hrlich stattfindenden Hardrock und Metal Musikfestival in Clisson eine eigene Brauerei auf dem Festivalgel\u00e4nde, welche in einem Brewpub in Hellcity ihren Platz findet. Dieser soll aber nicht nur w\u00e4hrend des Festivals, sondern das ganze Jahr \u00fcber ge\u00f6ffnet sein.<\/p>\n

 <\/p>\n

ENGLISH VERSION:<\/h4>\n

After returning to his hometown, Laurent Boiteau took over his father’s brewery in 2009. Despite initial difficulties, Brasserie M\u00e9lusine<\/a> has steadily grown since then and, as of 2020, was able to present an annual output of 30,000 hectoliters. In the same year, Laurent Boiteau, who had previously worked in the IT industry for 15 years, acquired Brasserie Parisis<\/a>, based in the capital of France, and just two years later, he took over the traditional brewery Brasserie Saint-Germain\/Page24<\/a>, located near the Belgian border in the north. These breweries now unite under the umbrella of the NEWBEERS<\/a>.<\/p>\n

Since 2016, there has also been a close partnership between the organizers of the well-known Hellfest festival and the founder of NEWBEERS. A brewery dedicated to the annually held and hard rock and metal music festival in Clisson has been established on the festival grounds, and it will have its place in a brewpub in Hellcity. However, this brewery is not intended to be open only during the festival but throughout the entire year.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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